Couples’ bathroom counters are usually dominated by eye cream, acne spot correctors, concealer and a hundred other products… usually all for and used by us ladies.
In my shower I have the top of the line face cleanser and when it suddenly went empty within a week, my boyfriend admitted to being the soap stealing culprit. He was using MY beauty products! I was annoyed at first.
Then I thought, ‘Wow; shouldn’t my guy be using the best beauty products as well? I mean, he is bound to get fine lines and split ends.’ Even as a beauty writer and cosmetic treatment guru I had totally forgot men’s skin!
The beauty industry in general has too.
However, that is changing swiftly, starting with the bookshelves. The first ever skincare and grooming guide for men has debuted this season.
MANMADE is a reference for every guy, written by an ultimate man’s man, Kiehl’s President and fashion icon, Chris Salgardo.
Before becoming president of a luxury skincare line, Salgardo’s life journey had common cosmetic struggles such as acne, which eventually inspired him to be part of the solution. Many women confide in him about their issues, however soon he noticed men were too.
“In 2006 when I became president and was traveling I would have many women ask me questions. Then all of a sudden guys were. They would come up to me quietly and say, ‘Dude whats a toner?!’ and other similar questions.
I realized if we’re still talking about simple things like how to shave properly, how are we ever going to make it to eye creams? I realized that there was an opportunity for a resource.”
The resource is MANMADE and having any guy in your life have a groom-ance with Salgardo is blessing to both you and him. It coaches men on everything from what products they need for a certain look to embracing their own features.
Guys may be simpler and not into beauty products as much as women are, however it is important for them to have knowledge and solutions accessible.
“Skincare and matters. You don’t have to spend a lot of money or time; you just need to use great products,” Salgrado stated. One simple product your guy can start with is the book specifically designed for him.
Photo Credit: Kiehl’s